3 Comments
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Digital-Mark's avatar

Great article. Yes for certain teams the data they have can mean something else and completely different than other departments can interpret. The best advice as you said is to check for your self and define that really matters. Sales? Leads? Clients acquisition? Those are key elements for any business that will manage to hop on board the future trend.

Ankita Chatrath's avatar

Totally agree with this. The part that matters most, at least from what I’ve seen, is getting really concrete really fast. I follow: who owns the metric, what’s in, what’s out, and if the number is not right, whose job is on the line. That’s usually how clear ownership starts to form and definitions get clearer

We Dig Data's avatar

Ownership and accountability - great additions! You also raise a good point of not just defining what's included, but often times, stating what is excluded helps bring just as much clarity. Thanks for sharing, Ankita!